BASS PRO SHOPS
SPRINGFIELD, Mo. ‚Äď¬†Bass Pro Shops and Cabela‚Äôs, two iconic brands and leaders in the outdoor industry, have officially joined forces with a vision to become North America‚Äôs premier outdoor and conservation company. The combined company is poised to provide customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more with a strong commitment to advancing conservation initiatives.
‚ÄúWe are excited to unite these iconic American brands to better serve our loyal customers and fellow outdoor enthusiasts,‚ÄĚ said noted conservationist and Bass Pro Shops Founder and CEO Johnny Morris. ‚ÄúAs we move forward, we are committed to retaining everything customers love about both Bass Pro Shops and Cabela‚Äôs by creating a ‚Äėbest-of-the-best‚Äô experience that includes the superior products, outstanding customer service and exceptional value our customers have come to expect. We‚Äôre also deeply motivated by the potential to significantly advance key conservation initiatives.‚ÄĚ
The combined company offers outdoor enthusiasts superior products, dynamic locations and above all, outstanding customer service. Innovative experiences include Bass Pro Shops at the Pyramid, the largest, most dynamic retail destination experience ever created. Located on the banks of the Mississippi River, the gigantic 52-million cubic-foot facility also contains the remarkable Big Cypress Lodge. Additional offerings include award-winning hospitality and nature-based attractions like Big Cedar Lodge, the wilderness resort in Missouri‚Äôs Ozark Mountains recently recognized as the number one resort in the Midwest by¬†Travel + Leisure¬†for the second consecutive year. The company‚Äôs manufacturing arm, White River Marine Group offers an unsurpassed collection of industry-leading brands including TRACKER, SUN TRACKER, NITRO, TAHOE, REGENCY, MAKO, RANGER, TRITON, STRATOS and ASCEND among others.
Conservation and introducing new audiences to the outdoors is a key focus of Morris. Last week the conservation-minded visionary opened Wonders of Wildlife National Museum and Aquarium, the largest, most immersive fish and wildlife attraction in the world. Located next to Bass Pro Shops National Headquarters in Springfield, Missouri, Wonders of Wildlife is larger than the Smithsonian Museum of Natural History. With 35,000 live fish, mammals, reptiles, amphibians and birds, the 350,000 square-foot complex is a wonder in and of itself. Wonders of Wildlife is a gift to future generations from Johnny Morris, establishing a significant not-for-profit conservation attraction and education center in the heart of America.